Cell Phone for Baby Boomers – Easy to use
The Jitterbug cell phone for baby boomers takes the complexity out of a cell phone by removing many of the features. Jitterbug concentrated on both the physical (industrial) design and the user interface.
For example, the physical design of the phone introduces a soft rubber cup around the earpiece that doesn’t just make the phone more comfortable but also blocks ambient noise, making the phone easier to use for the hearing-impaired.
The graphical user interface eliminates icons or menus and offers series of simple questions to the users. Users can simply answer using the big bold YES and NO buttons on the handset. For example, in the screen below phone offers the user to listen to their messages, the action required by the user is either YES or NO by clicking those buttons.
Overall Jitterbug is another good example of a company that designed a product by keeping the user in mind.
Take a look at their demo and you will notice that each feature is introduced by the words “Easy to use”, or visit their website.
