I read this article in business week on Philips’ customer centric design process to redesign their electric shaver. The ROI is yet to be measured on this product but I can say for sure that after listening to 5,000 men in U.S., Europe, and China this new electric shaver would be an easy sell.
Here are some highlights from the case study, if you want to get a quick snapshot:
Research:
• Philips interviewed 5,000 men in U.S., Europe, and China between the ages of 35 and 54
• Target users are experienced shaver who is comfortable spending more for a premium shaver
Findings:
Men didn’t have problems shaving the face but had problems with hairs on the neck under the chin.
Solution Idea:
To design an electric shaver that can easily maneuver around the neck, with least irritation.
Prototype:
Among other finds from the customers, the design was inspired by many ads showing cars, phones, and men accessories and color was inspired from the Silver Motorola RAZR phone, BMW Z4 Coupe, and the Volant silver series skis.
You can read the full article on Businessweek.com
