Call to Action
“Call to Action” is a marketing concept that is also applied to the web. In marketing, it’s used to make the advertisement effective by telling prospective customer what steps they need to take next. You can see this prominently in infomercials where the advertisement would say that you need to “pick up the phone and call the number on your screen now to order” because they don’t know how many of these products they can sell at this low price, and how long the free gifts would last.
The meaning of “call to action” remains the same on web too, below is a email from”Feed the children” with prominent “call to action” telling me the “options that I have”, “steps I should take next” and “how I can take those steps” and making those as clear as possible. Take a look below, and while you are at it you can help by donating too.
Here is another article on “Call to Action” and a link to Feed The Children’s website.
